Product Description
This foundational marketing course focuses on key principles and strategies to create relevant marketing for your center to reach at-risk clients.
Upcoming Cohort Start Dates:
- October 14th, 2024
- January 27, 2024
- July 21st, 2024
Client marketing is an ever-changing environment – and as such, your center’s leadership and staff must be of one accord on what messaging and tools are most effective to reach clients most in need of your services.
In this course, you’ll learn not only effective marketing messaging but also key areas to invest in your marketing to grow your center’s reach. This course was created in partnership with the Vitae Foundation, is moderated by a Care Net specialist available for questions and discussion, and can be completed in just 3 weeks.
Through Client Marketing Essentials (CME), you will
- discover your target audience and what motivates them
- gain insights into building your brand identity and center branding
- analyze effective advertising while gleaning tips from other center leaders
- explore ethical considerations and how to measure results
What graduates are saying: "This has been a great course. I only wish I could go back through it again. I would encourage anyone to go through this course to learn more about how we effectively market and advertise." -- Cindy Roberts
This course is ideal for ANYONE who seeks to better understand your center’s marketing strategy from board members to client care staff.
Learners will:
- Complete approximately 10 hours of coursework that includes video lessons, supplemental reading materials, discussion questions, and quizzes
- Participate in relevant online discussion, growing, and learning with other leaders
- Discover practical next steps for implementing what they have learned.
Required Prerequisite: Caring Foundations
Course Cost: $89 per learner.
