Product Description
Digital Fundraising DNA is a 6-week course will give you actionable steps you can take to immediately improve your digital fundraising efforts.
Upcoming Cohort Start Dates:
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February 24, 2025
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July 28, 2025
Did you know that nearly 20% of small non-profits' revenue comes from online sources? Did you know that only 17% of donation page visitors actually donate and 83% of your visitors aren’t donating at all?
Built on their experience growing Care Net's digital fundraising over 150%, Care Net staff will guide you through this practical, hands-on, data-driven course to boost your online fundraising efforts. During this course, you’ll dive into various topics to improve upon your digital fundraising efforts, such as:
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Value propositions - what they are and how to write one
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Donor emails - key elements, how to engage your donors better, and how to increase open and click rates
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Donation pages - key elements and what to consider when picking a new platform (or vetting your current one)
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Facebook ads - what they are and how to utilize them to grow your donor file
Learners will:
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Participate in coursework that includes video lessons, supplemental reading materials, discussion questions, and quizzes
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Participate in relevant online discussion as well as attend Zoom calls to review course material
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Discover practical next steps for implementing what they learn
Don't get left behind! Learn how you can generate more revenue online for your center's life-saving efforts.
This course is a new and improved version of Digital Fundraising DNA and is ideal for all development professionals and anyone seeking to better understand digital fundraising and your center’s current strategies.
Required Prerequisite: Caring Foundations
Course Cost: $109 per learner.
